Why Most Indians Buy iPhones on EMI
Apple’s iPhone is one of the most coveted smartphones in India, symbolizing status, style, and performance. However, with premium price tags often exceeding ₹70,000, buying an iPhone outright in cash remains out of reach for many. Enter the Equated Monthly Installment (EMI) system—a financial lifeline that has made iPhones accessible to millions of Indian consumers.
iPhones in India: The Growing Craze
India is one of Apple’s fastest-growing markets. With annual iPhone sales exceeding 12 million units in 2024 and a market share hovering around 4%, Apple has firmly established itself in the Indian premium smartphone segment. But what’s more interesting is that 70% of iPhones sold in India are purchased on EMI.
Why Do Indians Prefer Buying iPhones on EMI?
1. Affordability and Convenience
For most middle-class Indians, shelling out ₹80,000+ in one go is a burden. EMI schemes—especially no-cost EMIs—enable buyers to divide the cost over several months, making it easier to manage financially.
Example: An iPhone 14 worth ₹79,900 can be bought at ₹3,746/month over 24 months on Amazon.
2. Aspirational Value of Apple
Owning an iPhone in India is a status symbol. Many buyers choose EMI not because they can’t afford the phone, but because they want it immediately without a large upfront expense.
3. Younger Buyers with Limited Capital
The 25–34 age group is the largest buyer of iPhones on EMI. EMI offers them a way to join the Apple ecosystem without burning their savings.
4. Widespread Availability of EMI Options
- No-cost EMI options
- Standard EMI with flexible tenure
- Cashback deals on credit cards
- Exchange & Buyback plans
5. Psychological Comfort
Paying in smaller chunks feels easier than a big payment upfront—even when interest is involved. This makes EMI the default option for many buyers.
Pros and Cons of Buying iPhones on EMI
| Pros | Cons |
|---|---|
| Makes premium phones accessible | May include hidden interest or charges |
| Easy monthly repayment options | Long-term financial commitments |
| No-cost EMI available | Credit score impact if payments missed |
| Bank & Cashback offers | Reduces future credit eligibility |
What This Trend Says About India’s Consumer Market
This trend highlights:
- India’s rising aspirational middle class
- Shift toward credit-based purchasing
- Apple’s smart India-specific marketing strategy
Conclusion
Buying an iPhone on EMI is now common in India. While it boosts accessibility, users must assess their financial stability before committing to EMIs. Apple’s dominance continues to grow—not just through technology, but through its deep understanding of Indian buying behavior.
Planning to buy an iPhone on EMI? Evaluate all terms carefully—and make sure it fits your budget!