United Breweries, a leading player in India’s beverage industry, is witnessing a positive trajectory in the beer segment, driven largely by the affordability factor, according to Managing Director and CEO Vivek Gupta. Speaking on the company’s growth outlook, Gupta emphasized that making beer accessible and affordable to a broader consumer base remains a critical driver for expanding the category.

Gupta pointed out that as consumers find beer to be a cost-effective choice, demand across various regions has increased, fueling volume growth for United Breweries. This trend is contributing not only to enhanced sales figures but also underpins the company’s strategy to capture greater market share in an evolving alcoholic beverage landscape.

Moreover, United Breweries is focusing on premiumization and innovation, alongside affordability, to cultivate long-term value and sustain double-digit growth rates in the coming fiscal year. Despite challenges such as raw material supply constraints and regulatory policies, the company remains optimistic about the beer segment’s expansion.

The CEO also conveyed that strengthening retail presence and expanding distribution networks are key initiatives that support the availability and affordability theme, making beer more reachable to consumers. These efforts are aligned with United Breweries’ vision to reinforce its market leadership and respond effectively to changing consumer preferences.

Overall, affordability has emerged as a pivotal factor underpinning robust category growth in the beer sector, as highlighted by Vivek Gupta, signaling promising opportunities for United Breweries in the competitive beverage market.