In a significant move to enhance user experience, PhonePe has launched an AI-powered natural language search feature built on Microsoft Foundry. This innovative integration aims to simplify how users interact with the app by allowing them to navigate, pay, and track transaction insights using simple voice or text commands.

This newest feature replaces traditional menu-based navigation with intent-based routing, meaning it understands the user’s intent and guides them directly to their desired action within the app. Whether a user wants to make a payment, complete a purchase, or reach customer support, the AI-driven system accurately interprets their natural language input to streamline the process.

The AI functionality operates through a hybrid model that combines local on-device processing with cloud inferencing. This approach not only ensures the feature is highly responsive but also safeguards user data privacy and secures all processing activities. PhonePe’s Chief Technology Officer, Rahul Chari, emphasized that the company’s vision is to make payments accessible to every Indian, and leveraging AI allows them to build an intelligent interface that anticipates user needs before they even begin searching.

Users can access the AI-powered search from multiple points within the PhonePe app, including the Global Search Bar, the Help Center, and the History tab. This widespread integration means that the AI feature is central to the app’s navigation and customer support, enhancing overall convenience.

The implementation of this natural language search is poised to bring personalization and efficiency to PhonePe’s platform. By allowing users to interact in a more human-like manner—typing or speaking commands instead of navigating complex menus—the app becomes more intuitive and user-friendly.

For investors and industry watchers, PhonePe’s move reflects a growing trend among fintech companies to adopt artificial intelligence and machine learning to improve service delivery and customer engagement. As competition intensifies in the digital payments space, features like AI-powered natural language search help companies differentiate themselves and build stronger relationships with users.

In an environment where Indian consumers are increasingly digital-savvy yet demand simplicity, PhonePe’s AI-driven update underscores how technology can blend cutting-edge innovation with practical everyday utility. The partnership with Microsoft Foundry also highlights strategic collaboration between fintech and technology giants to foster new solutions that are secure, scalable, and user-centric.

Overall, the launch of this AI-powered natural language search feature marks a significant step forward in PhonePe’s journey to revolutionize digital payments and user experience in India’s fintech ecosystem.