Why Motilal Oswal Sees Potential in Meesho Shares to Rally up to Rs 240
Meesho, the homegrown social commerce platform, has been making quite a buzz in the market lately, especially after Motilal Oswal initiated coverage on the stock with a strong recommendation. The brokerage has given Meesho a “Buy” rating and set a price target of Rs 240, which represents roughly a 30% upside from current trading levels. So why has Motilal Oswal taken such a bullish stance on Meesho, a relatively new player in the e-commerce space?
First off, Meesho’s business model is seen as one of its biggest strengths. Operating an asset-light platform primarily driven by social selling, it enables small businesses and entrepreneurs to sell products without holding inventory. This not only lowers the capital intensity but also offers scalability, a critical factor that Motilal Oswal believes will drive profit growth over time.
The brokerage highlights Meesho’s impressive user engagement metrics and rapid growth in both buyers and sellers on its platform. This exponential network effect is fueling transaction volumes, laying the foundation for sustainable revenue expansion. Additionally, Meesho is strategically positioned to benefit from the increasing shift toward digital commerce in India, especially in tier 2 and tier 3 cities where social commerce has substantial untapped potential.
Motilal Oswal has also pointed out the company’s path towards profitability by the fiscal year 2028, which is a positive sign for investors looking for long-term value. Their analysis suggests that Meesho’s operational efficiencies and scale will start translating into positive earnings, reinforcing the growth story.
What’s exciting is that this isn’t just a story about growth at any cost; the brokerage emphasizes Meesho’s ability to maintain a lean cost structure, which minimizes risks related to overspending. This prudent financial discipline could help the company navigate competitive pressures and market fluctuations more effectively.
Investors should also consider the broader market context. With global cues and sector-specific trends showing volatility, stocks like Meesho that combine innovation with scalability and a clear profitability timeline are commanding attention. Motilal Oswal’s coverage essentially signals confidence that Meesho’s growth trajectory is sustainable and that its shares could reward investors handsomely in the medium term.
To sum it up, the key reasons behind Motilal Oswal’s positive call on Meesho are its asset-light, scalable business model, strong network effects, a large and growing digital market, and a clear roadmap to profitability. With a target price of Rs 240, there’s a strong belief that the shares have significant upside potential. For investors keen on tapping into India’s booming social commerce sector, Meesho appears to be a compelling story to watch.
As always, it’s essential for investors to do their own research and consider their risk appetite before making decisions. But with brokerage houses like Motilal Oswal putting their weight behind Meesho, the momentum for this stock is definitely building.

