‘It’s About Time’: How a Chennai Journalist’s Book Inspired ‘Made in India: A Titan Story’
In 2026, one of the most anticipated Indian streaming series, “Made in India: A Titan Story,” has captivated viewers with its compelling portrayal of the rise of Titan, an iconic Indian watchmaker. What makes this series particularly special is its strong foundation in real-life business history, drawn directly from the work of Vinay Kamath, a former journalist with The Hindu BusinessLine. Kamath’s book, “Titan: Inside India’s Most Successful Consumer Brand,” served as the crucial inspiration and source material for the series.
Kamath, based in Chennai, spent nearly three years researching and writing his book while balancing his demanding job as a business reporter. Released in December 2018, the book takes an in-depth look at Titan’s journey from a modest startup in 1978 Bombay to becoming a household name synonymous with quality and innovation in the Indian market. It vividly chronicles the vision and perseverance of Titan’s founders, particularly Xerxes Desai and Akash Dikshit, who challenged the dominance of a black-market-driven watch industry and pioneered an ambitious Indian-made alternative.
The series, streaming on Amazon MX Player, has already become one of the most-watched Indian web shows of 2026 according to industry reports. Its success underscores a growing appetite among audiences for stories rooted in Indian entrepreneurship, innovation, and legacy. Vinay Kamath expressed pride and satisfaction seeing his years of meticulous reporting and storytelling brought to life on screen, reflecting not only the brand’s business milestones but also the socio-economic backdrop of India during the company’s formative years.
“Made in India: A Titan Story” does more than just entertain; it educates viewers about the challenges faced by Indian brands in carving out their identity during a fiercely competitive era marked by smuggling and market domination by foreign goods. By spotlighting Titan’s breakthrough and resilience, the series offers inspiration to aspiring entrepreneurs and highlights the importance of vision, determination, and innovation in building a lasting brand.
This adaptation also signals a promising trend for Indian digital content, where biographical dramas focused on homegrown companies and personalities are gaining traction. Such narratives not only preserve important chapters of India’s industrial history but also encourage a new generation to appreciate and contribute to the nation’s economic growth.
Vinay Kamath’s journey from a journalist to an author and indirectly a creative contributor to a major streaming production exemplifies how diligent reporting can transcend traditional media, influencing popular culture and inspiring millions. It tells a larger story about the power of storytelling in business journalism and its potential to shape the ways in which corporate histories are remembered and celebrated.
In summary, “Made in India: A Titan Story” is more than a biographical series; it is a testament to Indian ingenuity, resilience, and pride. Thanks to Vinay Kamath’s original work, viewers get a richly detailed and authentic view of Titan’s legacy, making the series a milestone in Indian entertainment that beautifully blends business history with dramatic storytelling.
