Airtel Provides Free Access to Perplexity Pro for 36 Crore Users

Published On: 17/07/20251.1 min read

Bharti Airtel, one of India’s leading telecom operators, has taken a significant step in enhancing its service offerings by providing free access to the AI-powered chatbot Perplexity Pro to its 36 crore users. This strategic move aims to integrate advanced AI technology into Airtel’s ecosystem, enabling users to interact with an intelligent digital assistant at no additional cost.

Perplexity Pro, known for its ability to generate contextual and informative responses, will be accessible to Airtel customers without any subscription fees. This initiative aligns with Airtel’s commitment to leveraging innovative technologies to improve customer experience and stay competitive in the fast-evolving telecom sector.

Industry experts view this development as a potential game-changer, as it could significantly boost user engagement and open up new avenues for digital services within Airtel’s vast user base. The service’s introduction comes at a time when global and domestic markets are highly sensitive to tech advancements, and telecom companies are continuously seeking ways to add value to their plans.

Investors and market watchers are monitoring this move closely, considering its implications for Airtel’s future business strategies and revenue streams. While today’s market exhibited some volatility with mixed sectoral performances, Airtel’s bold step into AI-enabled services could set the stage for further innovation and growth in the telecom industry.

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